During its most recent games at the Adidas Arena, Paris Basketball launched a shopping experience accessible directly from the stands via a QR code, promoted on the giant screens and by the announcer.

Capture the excitement and drive sales with limited-time flash sales featuring exclusive discounts on your merchandise.

• Classic Mode to promote an offer directly
• Scratch-Off Mode to reveal it with a surprise effect

Before each match, some of your fans won’t be in the stands, but they still need to be engaged: they’re active on social media, buy your merchandise, and occasionally come to the stadium.

🏆 Bracket captures this audience throughout the competition: match-by-match predictions, stages unlocked progressively, points awarded automatically

🔄 The Seasons system organizes your Fanzone into cycles ranging from 1 week to 1 year, refreshing leaderboards, challenges, and rewards

🔓 Exclusive experiences unlock based on rank or progress, with seasonal rewards redeemable in the shop

At halftime, your fans compete simultaneously in next-gen 3D games, rhythm games, a quiz or even a blind test, all right from their seats.

🖥️ A motion design on the giant screens displays the QR code along with a countdown to invite spectators to participate. It also highlights the partners, prizes and live answers.

Last season, Puma and OM created a recurring game at the Vélodrome. At every home game, the 🍬Crusher game challenged fans to reach 1,000 points to enter a drawing for a chance to win a jersey 👕

The result: 74K players across 14 Ligue 1 matches and a 63% conversion rate.

Re-engage your fans at the right moment with email push notifications and alerts sent directly to your Fanzone member base.

🎯 beIN SPORTS and Parions Sport used this feature during the World Cup to re-engage their fans with their bracket, inviting them to return and make predictions at each new stage of the competition.