Redefining Digital Fan Experience
Paris Saint-Germain (PSG) is a globally recognized club, known for delivering premium experiences to its fans, both on and off the pitch. With an international fanbase spanning millions, PSG needed a centralized digital hub to unify its supporters, engage them dynamically and create new revenue opportunities.
THE CHALLENGE
Uniting and Monetizing a Global Fanbase
With over 63M Instagram followers, 43M on TikTok , 8,2M on YouTube, 15M on X and more than 35,000 season ticket holders at the Parc des Princes every season, PSG sought a solution to:
Engage fans worldwide, offering a seamless and interactive experience.
Monetize digital interactions through merch, ticketing and premium content.
Enhance sponsor visibility with new branding touchpoints.
THE Solution
A Digital Home for the PSG Community
PSG launched its Fanzone to bring fans closer to the club, providing direct access to exclusive content, interactive experiences and monetization options. The Fanzone link is prominently featured in the bio of PSG’s official Instagram and TikTok accounts, ensuring easy access for a hundred million followers. Fanzone is optimized for mobile, offering immediate access without requiring login or app downloads, ensuring frictionless engagement.
Key features implemented
Merchandising & Exclusive Drops 🛍
The Shop Block highlights the latest PSG gear, including exclusive Nike collaborations like the PSG Air Max Plus Drift, Chinese New Year jerseys or the exclusive drop for the Champions league win.
Seamless redirection to the official store drives conversion while keeping fans engaged
Integrated Ticketing Module 🎟
The Ticketing Carousel displays upcoming PSG matches, Stadium Tour experiences and women’s team tickets.
A streamlined CTA boosts ticket sales and event visibility.
Learn more about Monetizing Blocks
Sponsor Activation & Visibility 📢
A dedicated sponsor showcase section at the bottom of the Fanzone enhances partner presence, creating additional monetizable inventory.
Community & Engagement 🤝
Discord Integration enables fans to join discussions, with over 10,000+ members already connected.
YouTube & Instagram Blocks function as real-time news hubs, showcasing match highlights, inside club content, and top social media moments.
The Social Booster Block unites PSG’s diverse digital presence, linking to platforms like Instagram, TikTok, Twitter, BeReal, Twitch, LinkedIn, WhatsApp and more.
The Impact
After switching from Linktree to Fanzone
+3,000
Clicks on Shop block
Post-match
Spikes
3 Teams involved
Social Media, Merch, and Ticketing
Stronger CTAs, Higher Engagement
+5%
CTR on ticketing CTAs
+14%
CTR on social links
+3,2%
CTR on image-based product carousels
Creative activations & flexibility
Player carousel on PSG Handball Fanzone: smart use of the image carousel to present the full squad.
Standalone Fanzones for different teams like PSG Handball
Discord link, Instagram sync, YouTube highlights, each updated with full editorial control.
New features in testing: custom video blocks, RSS feeds, and Shorts-style formats.
A tool that adapts to reality
Despite limited time between matches, each team updates its own content quickly. The tool's intuitive interface allows for rapid edits post-match, while offering precise control over what appears live.
Moreover, sponsor space is cleanly integrated at the bottom, creating added value without cluttering the fan experience.
From link-in-bio to fan engagement engine
Fanzone has helped PSG:
Centralize their fan-facing digital presence
Simplify team workflows across ticketing, merch & content
Provide real-time updates without depending on web developers
Drive new revenue and engagement from mobile-native fans
“A very practical, dynamic and intuitive tool, everything is well organized. An excellent showcase for all our platforms and content.”
Charles Eudes
Social Media Coordinator, Paris Saint-Germain
They trust us
