Hi there! 👋

For over 15 years, Fastory has been turning passive audiences into active fans through interactive and gamified experiences.

We help leading sports brands boost engagement rate, capture first-party data, and unlock new revenue across every touchpoint, from social media to live events.

Our SaaS platform lets you launch immersive Fanzones, chatbots and games in minutes. It turns every interaction into measurable business impact.

Until 12 September, ParionsSport turned every betting receipt printed across its retail network into an entry ticket for a prize wheel.

📱 Players scan the QR Code printed on their receipt, or type in the code below it. A qualification chatbot then collects their details and validates their entry, capped at one per person per day.

🎮 The Spinner mechanic takes over: one spin, one instant result. Nothing sits between playing and finding out.

🎁 17,000 coupons were up for grabs, worth over €170,000 in discounts, redeemable until 31 December 2026.

A phygital activation that connects a retail network to mobile, and turns an already printed receipt into a qualified data collection channel.

Give your sponsors a visible, clickable place inside your Fanzone.

📱 The block displays your partners' logos in a dedicated carousel, each logo linking through to the destination you choose.

🧩 Everything is handled in a dedicated editor: the Content tab to add each partner with its logo and URL, the Style tab to customize the look of the logo strip. Mobile and desktop visibility can be set independently, as with every block.

🔗 Until now, showing several partners meant a single non-clickable image plus custom code to recreate the individual links. T

here is no longer a line of code to write. A recurring request from clubs, brands, media and event organizers, now handled natively.

🚇 Driving a Formula 1 Car on Train Tracks

To mark the return of the Spanish Grand Prix to Madrid after 45 years, Red Bull fitted a title-winning RB8 with custom metal wheels and ran it five kilometres along the city's Metro, through the station that now serves the Madring circuit.

Six months of engineering for a few minutes underground. A useful reminder of what sponsorship looks like when a brand builds something rather than buying space on it.

If you missed a newsletter or would like to learn more about a topic, you can find all of our content on our news platform.