To celebrate its 125th anniversary, the Olympique de Marseille gave fans the power to shape a historic match.

📱 Fans created their own Legendary XI by selecting iconic players like Drogba, Nasri or Pirès to build the starting lineup.

🎮 A unique voting experience that directly influenced the exhibition game at the Orange Vélodrome.

📊 Promoted across all channels and in-stadium via QR code during the previous match, the activation drove +7K participants with over 2 minutes average engagement.

A powerful way to turn nostalgia into interaction and bring fans closer to the game ⚽

The 2026 World Cup brings a new game format: Bracket

📱 Fans will be able to predict an entire tournament by filling out their bracket match by match, all the way to the final winner.

🎮 A progressive and structured journey: each phase (group stage, Round of 16, quarterfinals, etc.) unlocks as the tournament progresses, creating a genuine sense of long-term engagement.

📊 Results with reward notifications and automatic point allocation to reward accurate predictions and boost competition.

As always, the Bracket Block adapts to your Fanzone’s design, offering a complete experience to get your fans excited about the competition, from the first match to the final 🎯

Contact us to activate the Bracket Block in early access in your Fanzone

🏟 Fastory & Paris 2024: Engaging millions of fans worldwide 🌍

Over 5 years, Fastory partnered with Paris 2024 to build and activate the largest fan community ever created around the Olympic and Paralympic Games.

🎥 Discover how this collaboration combined mobile-first experiences, gamification and large-scale digital activations to engage millions of fans before, during and beyond the Games.

🚀 From Club Paris 2024 (4.9M members) to over 250 interactive experiences, this partnership showcases how to drive engagement, loyalty and data collection at an unprecedented scale.