Mascots are taking on a new dimension in digital: they're becoming a powerful engagement lever and an excellent data collection engine, whether live or online.

By integrating them directly into Fastory experiences, clubs and brands customize their games, strengthen storytelling and create memorable interactions with their fans.

At AS Monaco, Bouba the elephant has become a powerful digital engagement lever. The club integrates it into its marketing games, notably the Fan's Crusher: a Candy Crush customized to ASM's colors.

During the Green Game, Paris La Défense Arena and Racing 92 launched a CSR quiz hosted by Mahout, the club's mascot. The goal was to raise fan awareness about biowaste sorting.

Unibet les utilisent comme outil de storytelling by creating “Challenge Masters” inspired by Dragon Ball Z, merged with football stars. These characters challenge fans in humorous games.

FC Nantes uses its mascot as the main avatar in its digital games. This is the case for the Runner created with Le Karting de Nantes, where fans play as Riri. This approach strengthens player attachment in competitive experiences.

Racing 92 launched an investigation game to find its missing mascot. Inspired by Cluedo, this Halloween activation mobilized the fanbase and created strong engagement.

McDonald's personifies its products through “Happy”. The Happy Meal mascot guides players, strengthens visual consistency and helps capture attention from the very first seconds.

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From stadiums to screens, characters are taking back power: they create the strongest attachment, reinject emotion into brands and bring audiences together.

Cyril Gane launches his Fanzone: a premium “one-stop-shop” platform to professionalize the fan relationship and reinvent athlete monetization.

🎥 Discover “Where emotions spark loyalty”, the new 40s Fastory Trailer that pushes the boundaries of human-directed AI creation.

From anime to Pixar style, through the Minecraft universe, this video pays tribute to the emotional power of digital experiences through our most memorable projects: Olympique de Marseille, Roland-Garros, Tour de France, Paris Basketball.