For every match at the Roazhon Park, Stade Rennais, Flycup and Maître Jacques came up with an activation as tasty as it is engaging, directly from the stands.
On the Flycup packaging of the beloved galette-saucisse (crêpe & sausage), a QR code invites fans to take part in a Fastory runner game📱.
The goal is to grab as many Maître Jacques sausages as possible in 1 minute, all while avoiding yellow and red cards!
🎯 From 50 points, fans unlock a prize draw via the chatbot to try to win galette-saucisses until the end of the season or a plancha grill.
An in-stadia activation rolled out across the whole 25/26 season ⚽, turning an iconic matchday moment into a recurring, data-driven and 100% fan-centric game.
No doubt Saturday's Breton derby, Stade Rennais – FC Lorient, will be another perfect occasion to mix games and galette-saucisse 😋
