To celebrate its 125th anniversary, the Olympique de Marseille gave its supporters a brand-new experience by handing them the power to build the lineup for the gala match on May 2, 2025, in a festive Orange Vélodrome.

An interactive game let fans pick their legendary 11 from among the club's icons (Drogba, Nasri, Pirès...) with the promise of seeing the most popular legendary lineup take the field at the Orange Vélodrome. The game was rolled out on the homepage, Instagram Stories, in-stadium QR codes, on the club's Fanzone and through a dedicated article.

Results:

👤 +7,000 participants rallied around a supporter's dream
⏳ 2:02 min average time spent on the experience
🎟️ Boost to ticket sales for the anniversary match

A successful activation that once again demonstrates the power of gamification to engage pre-event audiences and convert!

The LFP designed a quiz targeting fans of this legendary rivalry. Players tested their knowledge of both clubs to win tickets to the match.

The Rolex Paris Masters are off to a strong start! Jacinthe takes you through the in-app gamified activations by Fastory for the event.

Discover CRUSHER AI, our first AI-augmented game, inspired by Candy Crush. Fans merge items in groups of 3 to score as many points as possible within the time limit and come back to beat their score!

This new game block is available directly in the Fanzone editor, no need to create a Fastory experience.

Anyone can create it in 30 seconds thanks to AI:

1️⃣ Add the Crusher block to your Fanzone
2️⃣ Generate custom AI assets based on your brand universe
3️⃣ Choose your favorite items and publish

This is the start of a new generation of marketing games, simpler, faster, more engaging.

👉 Launch your Crusher now and boost retention in your Fanzone.

👉 Contact us for personalized support!

L'IA ouvre la voie à toute une nouvelle génération d’expériences fans. On vous explique comment en vidéo.

Discover how to easily integrate playful mechanics into your campaigns, products or customer journeys.

🎥 Discover how Fastory transforms stadiums, racetracks, concert halls, streams and TV broadcasts into interactive playgrounds, with live activations that engage fans before, during and after the event.