Release Note
The entire Fastory team wishes you a Happy New Year 🎉
It's time to look back on 2025 — a pivotal year for Fastory, marked by a strong evolution of our platform and the emergence of a new structuring product: the Fanzone.
Smart blocks, automation, next-gen gamification and loyalty tools strengthened our ability to create engaging, quick-to-deploy and long-lasting experiences.
Here are the major updates that marked 2025, and what they announce for 2026 🥳
🧩 2025, the year Fanzone became the central product
In 2025, Fastory laid the foundations for a new key space: the Fanzone.
Designed as an autonomous engagement hub, the Fanzone allows creating a personalized, structured and evolving fan space for free in one click. AI assists creation, while modular blocks offer total freedom of composition.
✅ The Fanzone provides a unique entry point for fans, a clear structure for clubs, leagues and brands, and fast deployment with no technical complexity. In less than a year, Fanzone has established itself as the most used link-in-bio by Ligue 1 clubs on Instagram.
🧱 Smart blocks for always-live experiences
2025 marks a rise in automated blocks.
These new blocks enriched Fanzones and Fastory experiences: the Predictor Block, the Sports Calendar Block, the automated YouTube Block, dynamic countdowns, etc.
They allow creating live pages, synchronized with news and highlights, without repetitive manual action. With them, your content is always up to date, you save valuable time and enjoy a well-paced narrative.
🎮 A new era for mobile gamification
Gamification reached a new level in 2025 with the arrival of premium mechanics designed for mobile. With experiences like Baller 3D, Fastory reinforced its positioning on more immersive games with compelling gameplay suited to intensive use, notably during events or large-scale activations.
In parallel, performance and UX optimizations ensured a smooth experience even in In-Stadia 🏟️ contexts or under heavy traffic. The impact is significant: more engaged fans, differentiated experiences and better player retention.
🤖 Automation and personalization of fan journeys
In 2025, Fastory strengthened its fan journey creation tool. Quests, Social Login and gamification now allow adapting experiences based on fans' actions, profiles and engagement level.
Every interaction becomes smoother and more personalized. This delivers better-scripted fan journeys, more refined conditional activations and better-qualified data.
📅 Schedule, manage and measure more effectively
Fastory also strengthened its management tools. Experience scheduling allows anticipating highlights, synchronizing activations with sports calendars and keeping control over broadcast periods. Combined with a rethought UX and simplified navigation, this evolution makes daily life easier for marketing and digital teams.
Blocks of your choice can now be made visible only to connected members, creating true premium experiences and encouraging occasional visitors to create an account in one click thanks to Social Login.
🚀 What 2025 announces for 2026
The evolutions of 2025 clearly draw Fastory's trajectory for 2026. The Fanzone establishes itself as the central emotional hub of engagement strategies, automation frees teams' creativity and gamification gains in immersion and impact.
As Fastory develops internationally, our direction remains unchanged: build the most inspiring fan loyalty platform for clubs, leagues and brands that place the emotional connection at the heart of their strategy. In Europe and beyond, we will connect fans, brands and sponsors through creative technology driven by authentic emotion.
Thank you to everyone who accompanies us on this adventure.
The entire Fastory team wishes you an excellent 2026! 🎉
