To extend La Vuelta beyond Spain, ASO placed its games at the heart of the Race Center, the hub fans follow live at every stage.
📱 The experiences are available during the stage, in each market's own language, in Spain, the United Kingdom and France. They disappear once the stage ends, so every race day creates its own appointment.
🎮 Two mechanics share the billing. A Predictor in patnership with Cofidis to call the winner of the stage, and a combativity vote to pick the most combative rider of the day.
📊 Six experiences in total, two mechanics across three languages (spanish, french and english) and close to 63,000 visits in the last single week.
An activation that turns every stage into a daily appointment, without rebuilding the campaign for each market.