For the Journées du Patrimoine (Heritage Days) 🇫🇷, the Comité Champs-Élysées and Fastory transformed the world's most beautiful avenue into a fun, cultural trail through a giant scavenger hunt.
📱 By scanning QR codes placed in front of 18 iconic stores, visitors discovered heritage quizzes and validated each stage through the Fanzone quest system.
From Fouquet's to the Petit Palais, families, tourists and passersby played to try to win brunches, perfumes, dinners and other surprises 🎁
Results: +15K scans and +6K games played.
A smooth, fun phygital experience that brought the whole avenue to life.