For the FC Nantes – PSG clash at La Beaujoire, the club offered its supporters a live experience before kickoff.
📱 By scanning the QR code displayed on the giant screens, fans could take part in a photo quiz to win the signed match ball. The stadium announcer hosted the activation, inviting the whole crowd to play from their smartphone.
Participants had to recognize former players who had worn the Nantes jersey 👕. The winner was announced at half-time and received their signed ball pitch-side, to the applause of the stadium 👏
Results: 👥 +2,000 participants & 📩 +1,400 opt-ins
A smooth and highly engaging activation, demonstrating the power of digital to energize the stadium and strengthen the connection between the club and its fans.