A major evolution is being tested at Meta:
It is now possible to add links directly in Instagram post captions.
📌 Spotted by blogger Andrea Valeria, the feature remains limited:
• Only available for Meta Verified subscribers
• Test volume not disclosed by Meta
• Display still partial depending on users and devices
• The limit mentioned by beta users is 10 links/month
🚀 If this feature becomes widespread, it could profoundly change usage with simplified journeys, allowing conversion directly from posts.
For Fastory users, this would be a huge lever to redirect to an experience, a game, ticketing, a Fanzone, in one click, and smooth out every conversion journey.
One to watch closely 👀