Redefining Digital Fan Experience
Paris Saint-Germain (PSG) is a globally recognized club, known for delivering premium experiences to its fans, both on and off the pitch. With an international fanbase spanning millions, PSG needed a centralized digital hub to unify its supporters, engage them dynamically and create new revenue opportunities.
THE CHALLENGE
Uniting and Monetizing a Global Fanbase
With over 63M Instagram followers, 43M on TikTok , 8,2M on YouTube, 15M on Twitter and more than 35,000 season ticket holders at the Parc des Princes every season, PSG sought a solution to:
Engage fans worldwide, offering a seamless and interactive experience.
Monetize digital interactions through merch, ticketing and premium content.
Enhance sponsor visibility with new branding touchpoints.
THE Solution
A Digital Home for the PSG Community
PSG launched its Fanzone to bring fans closer to the club, providing direct access to exclusive content, interactive experiences and monetization options. The Fanzone link is prominently featured in the bio of PSG’s official Instagram and TikTok accounts, ensuring easy access for millions of followers.
Key Features Implemented
Merchandising & Exclusive Drops 🛍
The Shop Block highlights the latest PSG gear, including exclusive Nike collaborations like the PSG Air Max Plus Drift and Chinese New Year jerseys.
Seamless redirection to the official store drives conversion while keeping fans engaged.
Integrated Ticketing Module 🎟
The Ticketing Carousel displays upcoming PSG matches, Stadium Tour experiences and women’s team tickets.
A streamlined CTA boosts ticket sales and event visibility.
Learn more about Monetizing Blocks
Sponsor Activation & Visibility 📢
A dedicated sponsor showcase section at the bottom of the Fanzone enhances partner presence, creating additional monetizable inventory.
Community & Engagement 🤝
Discord Integration enables fans to join discussions, with over 10,000+ members already connected.
YouTube & Instagram Blocks function as real-time news hubs, showcasing match highlights, inside club content, and top social media moments.
The Social Booster Block unites PSG’s diverse digital presence, linking to platforms like Instagram, TikTok, Twitter, BeReal, Twitch, LinkedIn, WhatsApp and more.
Mobile-First Accessibility 📲
The Fanzone is optimized for mobile, offering immediate access without requiring login or app downloads, ensuring frictionless engagement.
The Impact
+5%
CTR on "Get Your Tickets" button
+14%
CTR on social links
+2.9%
CTR on the Wings Collection image format
Moving from a boring list of links to a truly enjoyable digital experience
Higher sponsor exposure creating new activation opportunities
+2,500 Monthly Active Users demonstrating strong recurring engagement.
They trust us
